Founded in 1997, Nature’s One is independently owned and based in Columbus, Ohio. The company is a pioneer in the organic medical nutrition category introducing the first organic toddler formula to the United States in 1999 under the Baby’s Only Organic brand. Nature’s One asked me to develop the original branding and packaging for their very first product, Baby’s Only Organic Dairy Toddler Formula. Recently I was asked to re-design the brand. This re-design had to main objectives; better relate to contemporary consumers and better communicate the many varieties and benefits that the Baby’s Only line has become.
